Your launch, step by step: a playbook from Discovera Launch
Below is the Discovera Launch plan for a product launch: what to prepare, what to share and how to follow up afterwards.
In the days before launch
Write the whole listing
Check every field: name, tagline, description, features, FAQs and links. A complete founder profile with a photo and a short bio makes the page feel real.
Sort out the pictures
Use a sharp logo and a few screenshots of the real product. A short demo video helps people understand it in seconds.
Plan around your diary
Check your calendar first. A launch goes best when the founder can reply to comments the same day.
Write your messages in advance
Write the messages you will send on the day now: a post for each place you share and a note for your mailing list.
When your listing goes live
Share it on social
Announce the launch with the listing link on X, LinkedIn or Bluesky. A pinned post and a bio link keep it easy to find all week.
Use communities you belong to
Choose a few relevant communities, check their rules on self-promotion and post as yourself. Show HN is for things people can try.
Answer each question
Treat each question as a chance to explain the product better. Reply the same day and keep the tone friendly.
Tell your users
A personal email to your users on launch day works well. Keep it short, include the link and add it to your welcome email for the week.
Ask real users for honest feedback, not for votes from several accounts. Each person gets one vote, and no one can buy votes.
Launch week
Share what you learnt
Repost on LinkedIn later in the week with a fresh angle, such as a question people asked or a fix you shipped.
Fix what people ask about
If people keep asking something, the page should answer it. Edit the listing during the week as questions come in.
Use more launch directories
A launch is rarely one place. Choose a few launch directories that fit your product and list it there as well.
Place the badge on your site
Place the badge somewhere visible, such as your footer. It links straight to your listing page.
When the week is over
Revisit the page
Your listing stays up after the week. Keep the pricing, screenshots and description current so it stays accurate.
Launch the next version
Plan the next launch around a real change: a new version, a big feature or a milestone you can explain.
Check your numbers
Look at your analytics after the week: which links brought people, and what they did next. Tagged links make this much clearer.
Where else to launch
Not sure which directories to use? Best Launch Directories lists product launch platforms, startup directories and AI tool lists with Domain Rating, price and link type.
Help from us, if you want it
If you would like extra help, Discovera Launch sells the following, each at the price shown. All of them are optional.
- Featured launch $19
Show your listing in the homepage Featured spot for 7 days from your launch week. It is labelled Featured and adds no vote.
- Multi-site bundle $99
Write your listing once. We launch it for you on the other 49 launch and discovery sites, reworded for each one, and any edit you make afterwards reaches every one of them automatically.
- Done-for-you listing $149.99
We list you on 49 other launch and discovery sites for you, write a different description for each one, and email you every link once they are live.
- Front door sponsor $49
The one Sponsored slot on the homepage, yours for 7 days: name, logo, tagline and a link to your website.
- Category berth $19
Your company leads your category page for 7 days, shown as Sponsored.
- Newsletter sponsor $29
One weekly newsletter issue with your company in its Sponsored place.
- Billboard from $5
A separate board ranked only by the money each company has contributed: the highest total sits at the top. It never buys or moves a vote.
- Product review $19
Your product, reviewed in a structured way from your public website and listing, shown on your listing and labelled as commissioned by the maker. Not a vote, not a rating.
- Editorial founder feature $29
A founder article built from your own story and the facts on your listing, edited by one of our editors. Nothing is invented.
Prices are in US dollars; VAT is added where it is due.
Questions
- Should I list my product in other launch directories?
- Choose the directories that list products like yours. Compare their prices and link types first, and avoid pasting the same text everywhere.
- Is it all right to ask friends to vote?
- Invite people to look and vote if they like it. Votes can never be bought, and using extra accounts or vote-trading groups is not allowed.
- How soon should I post about the launch?
- On the day you launch, then once more in the same week with fresh news, so people who missed it can catch up.
- What do I do once my launch is over?
- Measure where sign-ups came from, keep the page current, and plan a relaunch around your next big update.
We hope it helps. The Discovera Launch help centre answers the questions this page does not. Open the help centre